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Product Economics

Product Economics helps authorized business users decide which products, families, and bundle ideas deserve attention. It brings sales activity and approved business inputs into comparable views so teams can investigate strong performers, weak performers, incomplete data, and possible merchandising changes.

Navigation: Open Shopify → Product Economics.

This guide focuses on using and interpreting the customer-facing reports and controls.

Choose a store and period

Select the store and reporting period before choosing a view. Confirm that order and catalog synchronization has completed and that required product cost information is available.

Product Economics tab

Use this tab to move from a whole-catalog view to the exact products or families behind a business question. The inner view selector can analyze:

  • All products — the product table for the selected period;
  • Family — aggregated product families;
  • Custom selection — a chosen set of products.

Search by SKU, product title, or variant. Sort columns to find high-volume, high-return, or incomplete rows. Summary cards provide a selected-context overview.

Select linked order counts or a product row to inspect supporting activity. Warning indicators identify incomplete inputs that can make profit-oriented results less reliable.

Understand product costs

Profit is only as reliable as the cost behind it, so each product row shows the cost of goods it was calculated with. For example, if a product costs $0.65 to make and that cost is recorded in Shopify, its row uses $0.65 per unit rather than the Default COGS / Unit value.

Costs are chosen for each sold item in the same order as on the COGS tab of Shopify Catalog: a variant cost, then a product cost, then the cost recorded in Shopify, then Default COGS / Unit (in Global Parameters; the same value as Global Default on the COGS tab). When a row’s items use different costs, the row shows their average per unit. Each cost’s tooltip explains where it comes from, and a warning next to the margin shows when some items have no cost, so profit is overstated.

Authorized users can select a row’s cost in All products or Custom selection to set a business-approved cost for that SKU only — other variants of the product keep their own costs. Clear the value to remove it. A cost shared by all variants of a product is changed on the COGS tab. If a cost can’t be saved, an error appears and the row shows its previous cost again.

Save and load presets

Presets make recurring reviews repeatable—for example, a weekly check of a seasonal range or a saved selection for one product manager. Give each preset a descriptive name that includes its business purpose. Loading a preset restores its saved selection; confirm the current store and period afterward.

Bundle Matrix tab

The Bundle Matrix helps you see how selected bundle definitions relate to individual products, making side-by-side gaps and opportunities easier to spot. It compares selected bundle definitions across SKU or product rows. Use:

  • the bundle picker to choose columns;
  • the product filter to narrow rows;
  • available mode and metric controls to change the view;
  • row expansion or detail sheets for supporting activity.

If the matrix is empty, confirm bundle definitions exist, select at least one bundle, and choose products to analyze.

Bundle Performance tab

Bundle Performance helps you assess whether a defined combination behaves differently from related standalone purchases. It summarizes bundle activity and comparison with related standalone activity. Open a bundle row for a breakdown and use visible flags to recognize partial, historical, or unavailable comparisons.

Recipe COGS shows what a bundle’s composition costs, priced from its SKUs’ costs — useful when tuning kit prices. It is for reference only; bundle profit uses the COGS column. A warning marks a partial value when some SKUs have no cost or the composition includes families, categories, or collections.

The What-if bundles area can explore hypothetical groupings without changing live store products. Treat these as analysis scenarios until your team approves a real merchandising action.

Export results

Use Export to Excel for the current view. Record the store, period, filters, selected products or bundles, and data freshness alongside the exported file.

Interpret results responsibly

  • Treat missing-input warnings as material limitations.
  • Compare similar periods and consistent store selections.
  • Use linked Orders to validate surprising results.
  • Separate bundle reporting definitions from actual store merchandising.
  • Do not treat correlation in a bundle or cross-sell view as proof of causation.
  • Ask an authorized business owner to confirm financial inputs before using results for decisions.

Troubleshoot Product Economics

Profit-oriented values are missing

Check catalog cost availability and visible warnings. Ask an authorized user to update missing business inputs.

A bundle or family is absent

Confirm its definition, applicable dates, matching rules, and recompute status.

The export differs from the screen

Confirm that the export finished after the latest filters and that no table updates were still in progress.

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