Product Economics
Product Economics helps authorized business users decide which products, families, and bundle ideas deserve attention. It brings sales activity and approved business inputs into comparable views so teams can investigate strong performers, weak performers, incomplete data, and possible merchandising changes.
Navigation: Open Shopify → Product Economics.
This guide focuses on using and interpreting the customer-facing reports and controls.
Choose a store and period
Select the store and reporting period before choosing a view. Confirm that order and catalog synchronization has completed and that required product cost information is available.
Product Economics tab
Use this tab to move from a whole-catalog view to the exact products or families behind a business question. The inner view selector can analyze:
- All products — the product table for the selected period;
- Family — aggregated product families;
- Custom selection — a chosen set of products.
Search by SKU, product title, or variant. Sort columns to find high-volume, high-return, or incomplete rows. Summary cards provide a selected-context overview.
Select linked order counts or a product row to inspect supporting activity. Warning indicators identify incomplete inputs that can make profit-oriented results less reliable.
Save and load presets
Presets make recurring reviews repeatable—for example, a weekly check of a seasonal range or a saved selection for one product manager. Give each preset a descriptive name that includes its business purpose. Loading a preset restores its saved selection; confirm the current store and period afterward.
Bundle Matrix tab
The Bundle Matrix helps you see how selected bundle definitions relate to individual products, making side-by-side gaps and opportunities easier to spot. It compares selected bundle definitions across SKU or product rows. Use:
- the bundle picker to choose columns;
- the product filter to narrow rows;
- available mode and metric controls to change the view;
- row expansion or detail sheets for supporting activity.
If the matrix is empty, confirm bundle definitions exist, select at least one bundle, and choose products to analyze.
Bundle Performance tab
Bundle Performance helps you assess whether a defined combination behaves differently from related standalone purchases. It summarizes bundle activity and comparison with related standalone activity. Open a bundle row for a breakdown and use visible flags to recognize partial, historical, or unavailable comparisons.
The What-if bundles area can explore hypothetical groupings without changing live store products. Treat these as analysis scenarios until your team approves a real merchandising action.
Export results
Use Export to Excel for the current view. Record the store, period, filters, selected products or bundles, and data freshness alongside the exported file.
Interpret results responsibly
- Treat missing-input warnings as material limitations.
- Compare similar periods and consistent store selections.
- Use linked Orders to validate surprising results.
- Separate bundle reporting definitions from actual store merchandising.
- Do not treat correlation in a bundle or cross-sell view as proof of causation.
- Ask an authorized business owner to confirm financial inputs before using results for decisions.
Troubleshoot Product Economics
Profit-oriented values are missing
Check catalog cost availability and visible warnings. Ask an authorized user to update missing business inputs.
A bundle or family is absent
Confirm its definition, applicable dates, matching rules, and recompute status.
The export differs from the screen
Confirm that the export finished after the latest filters and that no table updates were still in progress.