Cross-Sell
Cross-Sell helps you discover products or product families customers purchase together. Use those patterns to form merchandising ideas, improve recommendations, plan promotions, or investigate possible bundles—then validate the idea against the underlying orders.
Navigation: Open Shopify → Cross-Sell.
Set the analysis context
Choose the store, period, and product or family mode when available. A wider period usually provides a more reliable view for products with low order volume.
Top Pairs
Top Pairs answers “Which two items are most often bought together?” and provides a starting point for placement or recommendation ideas. It ranks products or families that appear in the same orders. Use sortable columns to compare:
- how many orders contain both;
- revenue associated with the pair;
- how often buyers of one item also buy the other.
Select linked order counts to inspect the matching orders.
Focus Product
Focus Product answers “What else do customers buy with this specific item?” Use it to select one product or family and see its strongest companions. Summary cards compare orders where the focus item sold alone with orders where it sold alongside other items.
Use this view to investigate merchandising ideas, not to assume that one product caused another purchase.
Bundle Builder
Bundle Builder lets you test a merchandising idea before treating it as a reusable bundle. Choose at least two product or family groups and analyze how often all selected groups appear together. The view distinguishes full matches from partial overlap and independent purchases.
This analysis does not create a store bundle. Save a real or hypothetical definition under Bundles & Families when you want reusable tracking.
Compare Bundles
Compare Bundles helps you decide which existing bundle pattern deserves attention by placing detected bundle types side by side. Choose bundle slots, compare bundle and standalone activity, and remove a slot to change the comparison.
If no bundle types appear, configure bundle definitions and recompute them for the relevant store and period.
Export results
Use the export action when available. Before sharing, include the store, selected period, product/family mode, and filters so another person can reproduce the view.
Troubleshoot Cross-Sell
No pairs appear
Try a wider date range, clear product filters, and confirm orders are synchronized. Family mode also requires family rules.
Results seem too broad
Use Focus Product, narrower product selection, or family mode. Then open linked orders to inspect examples.
Bundle comparison is empty
Create or activate bundle definitions, run recompute, and select a period with matching orders.